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Spokojenst´ klientov ubytovacích zariadení v Juhomoravskom kraji
Belavá, Silvia
Belavá, S. Satisfaction of clients of accommodation facilities in the South Moravian Region. Thesis. Brno: Mendel University in Brno, 2018. This diploma thesis deals with the level of customer satisfaction and the quality of services provided in 3* and 4* hotels, located in the South Moravian Region. Based on primary research, the key factors affecting the overall satisfaction of the client are revealed, as well as the level of satisfaction with the hotel services is identified. The partial aim of the thesis is to analyze the impact of the hotel certification on the level of client satisfaction. To determine the perceived quality of provided hotel services, SERVQUAL model along with GAP analysis are applied. In line with the assessment of primary data, recommendations for hotel operators are formulated to enhance the quality of provided services.
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Hodnocení kvality vybraných středisek cestovního ruchu
Martináková, Denisa
The thesis deals with the most important factors of service quality of selected ski centers which have an impact on customer satisfaction. The main objective is to evaluate the quality of the ski resorts of objective and subjective point of view. The prprimary research is to determine the fundamental factors of service quality. Furthermore, this work deals with an evaluation of actually provided services of selected resorts. The SERVQUAL model was used for this evaluation. The results of this work provide information about perceived service quality of the ski centres. In the conclusion there are recommendations for improving the current quality.
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Hodnocení kvality informačních center
Crhová, Jana
The diploma thesis deals with the essential factors, which influence the satisfaction of the customers using services of the information centres. The main goal of the thesis is to identify these factors by means of primary research. The primary research is focused on both the domestic and the foreign visitors and reveals the demands, which determine the quality of services of information centres. Furthermore, the quality of the services, which were really provided to the customers by information centres, is evaluated within the thesis. The examined information centres are located in the Středočeský region including Prague, Liberec region and Pardubice region. For the identification of the quality of the services the model SEVQUAL was used. The outcomes of the research inform about the current situation regarding the quality of the services of the information centres. Finally, the recommendations to enhance the quality of information centres are formulated on the basis of primary research results.
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